IMPLEMENTATION OF

INTERNATIONAL MARKET

ACCESS PROGRAMS

via Capacity building & Technology transfer

DESTINFINIT IS ALSO YOUR SUPPORT FOR TOURISM MARKET ACCESS VIA CAPACITY BUILDING & TECHNOLOGY TRANSFER

MARKET

ACCESS

CAPACITY

BUILDING

TECHNOLOGY

TRANSFER

FOR COLLECTIVE INITIATIVES

(Destination Management Organizations or Governments) 

FOR TOUR OPERATORS

(Micro, Small or Medium Size Enterprises) 

PURPOSE OF THE PROGRAM

Trigger the process of innovation and implementation of tourism products

Implement digital and conventional commercialization channels

Generate resilience to rapid and unexpected changes

 

Effectively use tourism as a means for local sustainable development

Brainstorming

PROGRAM CHARACTERISTICS

Remote or in person deployment

Through mentoring & facilitation for rapid implementation in your organization 

Using conventional and digital methods

Including state of the art web-based tools without the need of programming

PROGRAM COMPONENTS

FOR COLLECTIVE INITIATIVES

(Destination Management Org. or Governments)

 

determination of the desired type of tourism and the visitor profile

2.

PILOT GROUP

OF OPERATORS

integration of local agencies ready for rapid intervention 

3.

OFFER

INNOVATION

product development based on the set goals

4.

ONLINE

PLATFORM

for public promotion of attractions & new offer

5.

COMERCIAL

PROGRAM

implementation of distribution processes and channels

PROGRAM COMPONENTS

FOR TOUR OPERATORS

(for Micro, Small or Medium size enterprises)

 

1.

OFFER

INNOVATION

determination of desired customer's profile and product development

2.

DIGITAL

DISTRIBUTION

 via online booking, 24/7 trade fare, own website, or Online Travel Agencies 

3.

WEB

PRESENCE

website development including online booking & customer management

4.

COMERCIAL

CAPABILITIES

strategic support for online & off-line (conventional) commercialization

RESPONSIBLE

EXPERT

Dr. Santiago Rodríguez Girón, PhD Tourism

Solutions for Sustainable Development through

Tourism & International Market Access

SOLUCIONES RELACIONADAS EN ESPAÑOL