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IMAP - INTERNATIONAL MARKET ACCESS PROGRAM

VIA CAPACITY BUILDING & TECHNOLOGY TRANSFER

YOUR DESTINATION'S SUPPORT FOR

INTERNATIONAL TOURISM MARKET ACCESS

AND SUSTAINABLE DEVELOPMENT

VIA CAPACITY BUILDING & TECHNOLOGY TRANSFER

CAPACITY

BUILDING

TECHNOLOGY

TRANSFER

MARKET

ACCESS

 

PURPOSE OF THE PROGRAM

Generate capacities to develop innovative tourism offer

Implement digital and conventional commercialization channels

Attract the desired type of international visitors

Effectively use tourism as a means for local sustainable development

Brainstorming

PROGRAM CHARACTERISTICS

Deployment remotely or in person

Through mentoring & facilitation for rapid implementation in your organization 

Using conventional and digital methods

Including state of the art web-based tools with no need for programming

AIMED

AT

COLLECTIVE ORGANIZATIONS

Destination Management Organizations

or Governments

TOUR OPERATORS

 

Micro, Small or

Medium Size

Enterprises

PROGRAM COMPONENTS - IMAP

innovation, target markets and methods + tools for digital & conventional B2B & B2C commercialization

2.

PRODUCT

_

OFFER INNOVATION AND CONTENT & CLIENT MANAGEMENT

solution for product innovation and to build relationships with visitors and partners in target markets

3.

DISTRIBUTION

_

 

BOOKING CAPABILITIES FOR BUSINESS-CONSUMER (B2C) & BUSINESS-BUSINESS (B2B) MODALITIES

on-line & off-line multi-channel solution for distribution and booking of tours and activities

RESPONSIBLE

EXPERT

Dr. Santiago Rodríguez Girón, PhD Tourism

Solutions for Sustainable Development through

Tourism & International Market Access

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