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TRAINING

INTERNATIONAL TOURISM MARKET ACCESS WORKSHOP

methods + tools for digital conventional

B2B - B2C commercialization

Workshop goal

Update know-how and transfer skills to access international tourism markets through conventional and digital methods

Aimed at

Destination Management Organizations, Local and National Governments, 

Inbound Tour Operators, and Tourism Professionals 

Participants' profile

Tourism actors willing to innovate and create added value in their offers to proactively increase sales to international tourism markets

EXPECTED RESULTS

1.

Participants gain an updated and comprehensive vision on inbound tourism and destination

innovation, relevant to international markets

2.

Participants gain practical knowledge on methods, tools and strategies for international distribution via commercial partners and trade fairs (B2B)

3.

Participants gain practical knowledge on methods, tools and strategies for online content management, distribution and booking platforms (B2C/B2B)

 

WORKSHOP

CONTENTS

Fundamentals, innovation and offer

  • International tourism management process

  • Solving the supply/market dilemma

  • Tourism trends

  • Market Access Barriers and Enhancers

  • Supply innovation

  • Structuring my offer

  • And much more...!

Commercial partners and fairs (B2B)

  • Finding partners

  • "Cold" Contacting

  • International monitoring from home

  • Presenting my offer

  • Fairs: when, what and how?

  • Before, during and after an international trade fair

  • Follow-up and conversion

  • And much more...!

Internet & final customers (B2C/B2B)

  • International markets & trust

  • Advertising is death, long live the content

  • Global distribution

  • My website with "0" code and top-notch technology

  • My centralized world-class booking system

  • OTAs and their role

  • And even more!

Methodology

  • Each participant works on her/his own case in order to obtain applicable knowledge.

  • The duration and depth of each module can be adjusted to the participants' interest.